New Vision and Mission

Restatement of The Vision

Almost a year has passed since we launched Bruised Reed Ministries. The past year has taught us a lot. God was at work and has continued to reveal His vision for the ministry, even if it has felt like progress has been slow. With numerous highs and lows, seasons, and moments of confidence and worry, it has been a learning process for me. Despite everything, God has provided us with a more precise vision and a plan for the future. Please take a look at the information below:

  1. Deep Dive Into Documents – Presents an AI generated ‘deep dive’ of the Restatement of the Vision. Listening to this first will better help you understand the documents.
  2. Restatement of the Vision – Explains the journey and thinking behind the modifications to the vision.
  3. Making the Pivot to Fulfill the Vision – Describes how the new vision impacts our priorities and goals
  4. Proposed New Leadership Structure – Describes the new leadership structure necessary to fulfill the mission.

Deep Dive Into Documents

Presents an AI generated ‘deep dive’ of the information below. Listening to this first will help you better understand the points 1-3.

1. Restatement of the Vision - Message to the Board and Investors

The content below was written by Kevin Washington. His ‘AI’ reader (Dougals) will read the text below for you. Start the sound bar above to listen to the content below.

The rest of my life is to be devoted to sharing the message of Jesus Christ in the Kingdom of God with this generation and future generations. I believe that this is the reason I am still alive, and that my past experiences have prepared me for this specific moment and purpose. This is the only thing that gives my existence meaning.

When I talk about sharing the good news, I am not just talking about preaching and writing books. The mysteries of the Christian faith, the Bible, and the message of Jesus Christ are being revealed at a rate that seems faster than revelation has ever occurred before. What God did in sending Jesus Christ to this earth, and God’s plan for mankind, seem to be clearer than they’ve ever been. There are more teachers, prophets, and preachers bringing understanding to God’s purpose for this world and what’s to come than ever before.

The message is a message of hope and a good future for mankind, and it’s more important than ever that we make this information and revelation available to as many people as we possibly can. My focus and heart are for those who don’t have access to all the tools and information, to those who have been marginalized, but who seek to know God—those who would be left behind if someone didn’t think about them. This not only includes the poor and disadvantaged, but also capable and highly-educated people and Christians, who have chosen to not engage in traditional church structures in the forms and methods that they have in the past. What’s common about these two groups is the desire to know more, but both are hindered from attaining it through traditional means; one group is circumstantially hindered from access, and the other group, by choice, is looking for structures and methods where their time is more valued.

Given the depth and volume of revelation now available, we must find ways to share this information beyond face-to-face preaching and writing books. We need to rethink the entire framework through which the gospel is shared and made available to people. We need to move beyond Sunday school classes that provide the basics of the Bible, strengthened by Sunday sermons and further reinforced by reading Christian books.

We must provide a means that allows people to grow faster and deeper in the knowledge of our Lord and His plans, accessible through non-traditional or historical means. This involves creating alternative ways to enhance accessibility and accelerate the depth and speed of learning the truth. This means taking these deep revelations available to us, configuring and packaging them differently, and providing a more open and accessible delivery mechanism to people.

I feel a sense of urgency about this. We have a moment to seize while the world is being reshaped. We can create something lasting that will endure into the future when the malleability of the world slows and systems become more rigid. We must seize the moment.

We must curate the content that has been and is being produced that explains God’s plan and the Christian faith and put it into forms of presentation and recorded content that allow for deeper and faster learning of Kingdom principles. I’ve always known this, but what’s been revealed to me in the last few months, which I didn’t know when we began this journey almost a year ago, is the power and the importance of the curator. God has shown me that this is not just about taking random messages or the messages that deliver the most insight at any moment. It is about taking everything that’s available and weaving it into a story that fits a broader message of what God is currently doing in the earth.

This means that the curator has to be in tune with God to see and know what He’s doing in the earth, so as to know what content to select, and how it’s to be woven for His purposes. I thought that I would be able to put forth the messages of these men and women of God and wrap each one individually in structures and accessibility platforms that helped it to be understood more quickly and that I, the current curator, could fade into the background, unseen and unheard, without as much responsibility for the big picture and the message. I’ve since come to understand that the curator becomes an extremely powerful preacher because they take the content of extremely powerful preachers and weave them together into mega powerful themes and messages. Preachers construct messages from words. I construct messages from sermons. So these messages will be exponentially more powerful then the sermons from which they are constructed.

This is what frightens me. This is what I’ve wrestled with—the idea that I am the curator and that such power and responsibility have been placed into my hands. This is what I’ve been struggling with the last six months of my life. There’s no way to avoid being on stage, being out in front, to be the person that hears from God, curates such powerful and insightful content, and makes it available to those who might be overlooked if this content were not made available to them. I have come to realize the I am both prophet and teacher. Placing me at the center of such great responsibility is what has scared me most.

Early on in this venture, I had a significant focus on the tools rather than what I was to build. Videos, AI, and the written knowledge that are available to us are the primary tools. Before, I was enamored with them. But now I’m seeing that the entire world has access to these tools, and I don’t have the resources or the time to distinguish what we’re doing by higher levels of mastery of these tools than others. The pace of AI is moving faster than most of us in the world can keep up with. Revelation and the unpacking of the mysteries of the Bible by anointed men and women of God are happening at a prolific rate that I’ve never experienced in my life and that I don’t believe has ever been experienced in the history of Christendom since the revelation of Yahweh and his plan in the Old Testament. Written knowledge continues to be available at an extraordinary rate, particularly since more masses of people have access to the original and ancient languages that the Bible was written in, and access to the literary tools that help us understand it that were once only available to seminarians and to a very few and select group of people. So now, all of our objectives boil down to what we build with these tools, not our fascination with them. Our project has now become a commitment to the gospel and not to the fascinating tools that will enable us to carry the gospel forward and make it available to the masses.

And so I worry. I don’t worry because I fear that our venture won’t generate wealth and prosperity and create for us the returns on the investments we made. I worry because the means by which we’ll receive those returns are clearly in the hands of God and center around what we put together that fulfills a mission to make the good news of God’s Kingdom available to the marginalized and to accelerate the depth and speed at which they can come to understand it. This is not a small endeavor, but it requires a different type of thinking than the way that I thought about this one year ago. It makes our audience clearer, our product more specific, and our vision and mission more poignant and clear. What frightens me is that I’m not sure this is what everyone signed up for. Had this been clearly articulated as the mission from the beginning, who would have signed on? I wonder.

Early on in this venture, I had a significant focus on the tools rather than what I was to build. Videos, AI, and the written knowledge (the Bible and biblical scholarship) are the primary tools. Before, I was enamored with them, but now I’m seeing that the entire world has access to these tools, and I don’t have the resources or the time to distinguish what we’re doing by higher levels of mastery of these tools than others. The pace of AI is moving faster than most of us in the world can keep up with. Revelation and the unpacking of the mysteries of the Bible by anointed men and women of God are happening at a prolific rate that I’ve never experienced in my life, and that I don’t believe has ever been experienced in the history of Christendom since the revelation of Yahweh and His plan in the Old Testament. Written knowledge continues to be available at an extraordinary rate, particularly since more masses of people have access to the original and ancient languages that the Bible was written in, and access to the literary tools that help us understand it that were once only available to seminarians and to a very few select group of people. So now, all of our objectives boil down to what we build with these tools, not our fascination with them. Our project has now become a commitment to the gospel, and not to the fascinating tools that will enable us to carry the gospel forward and make it available to the masses.

And so, I worry. I don’t worry because I fear that our venture won’t prosper and create for us returns on the investments we made. I worry because the means by which we’ll receive those returns are clearly in the hands of God and center around what we put together that fulfills a mission to make the good news of God’s Kingdom available to the marginalized and to accelerate the depth and speed at which they can come to understand it. This is not a small endeavor, but it requires a different type of thinking than the way that I thought about this one year ago. It makes our audience clearer, our product more specific, and our vision and mission more poignant and clear. What frightens me is that I’m not sure this is what everyone signed up for. Our mission is to make the good news of God’s Kingdom accessible to the marginalized and accelerate their understanding of it through innovative and non-traditional means. Had this been clearly articulated as the mission from the beginning, who would have signed on? I wonder.

If you were to read the PowerPoint presentations by which we presented our mission and the opportunity for investment, it might seem that very little has changed. All of the elements I described above are there: using AI, creating a new way of learning, and not losing sight of the original mission of making the gospel available are all important points if not pillars of the original mission and presentation. When I read these documents, I say to myself, very little has changed. But something has changed. What’s changed is our purpose. Before, it seemed our purpose was balanced between the spreading of the message of the gospel and creating a new technology, a new way of learning that would impact the world. Now, it is clear our mission is spreading the message of the gospel. The technology is the secondary byproduct that will come out of the primary mission that may or may not end up being the prosperity-generating component of what we are doing. What’s changed is that we cannot rely on the innovation of new technology as the return on our investment. For sure, we will use AI, video, and the world’s written knowledge-base as input to produce something that is different from anything that’s been seen or that is being produced in the world. But it’s the value that we attribute to that that has now changed. The value of the venture that we’re taking on lies strictly in the mission to create a message about the gospel of Jesus Christ that satisfies and elevates masses of people today and has an impact into future generations, even when we’re gone. This is what I wish I had foreseen upfront, what I wish I could have said to you all from day one to make it very clear what we’re doing from the start. But coming to this place of understanding has been a year-long journey of trying and succeeding at some things, failing at others, and always asking questions along the way about what we’re doing, what is its place in the world, why is it important, and will God bless us for embarking on it. These questions, I’ll never stop asking as we continue this journey. And now that we have clarity, I believe we can move more quickly and more deliberately towards our mission and into what is next.

The content below was written by Kevin Washington. His ‘AI’ reader (Dougals) will read the text below for you. Start the sound bar above to listen to the content below.

How does the re-envisioning of our mission and purpose impact our priorities (meaning our actions and the allocation of our resources) going forward? If nothing else, it dictates that we redefine the milestones and measures necessary to take us to our destination.

Again, our mission is to make the good news of God’s Kingdom accessible to the marginalized and accelerate the depth and speed of their understanding of it through innovative and non-traditional means. Out of the fulfillment of this mission will come our financial blessing (a return on our investment) and the non-material blessing we will receive for making a difference today and leaving a lasting legacy in this world that continues to make a difference.

In light of this pivot, the activities we should engage in and the milestones we should strive to reach are as follows:

1. Create the “Ministry Model”

Put our resources into creating a “ministry model” that allows us to reach the marginalized and accelerate the depth and speed of their learning of the gospel. Because we are creating something that has not and does not exist, an iterative approach of trial and error will be required. We start not by designing the perfect model but by taking the first step as to what we think it should be, using it, making it available, and taking the feedback we get from our attempts to adjust and refine the model until it is effective. Creating the model requires not only a certain level of biblical scholarship, but also a prophetic anointing. An ear to the voice of God will be required to receive the input and direction from Him that will allow us to create what He has purposed us to create. His voice will guide us on what we curate and how we put it together to create the larger thematic contexts that are important to Him.

2. Align Our Technical Resources

We align our resources and tools to support the implementation and refinement of the model. Our resources and tools are primarily the teachings of others (in video form), technologies (especially AI), and the body of written knowledge (the Bible and biblical scholarship). There will be a slight deviation from our former approach of putting a significant amount of resources into the AI to make sure it was unique and powerful, different from anything else. Now, a significant amount of our resources must go towards making content available—the teachings (videos) and the body of written information (the Bible and biblical scholarship). Technology has to be seen as an ever-changing vehicle that enables us to do this.

We must hold technology loosely and fluidly so that we can keep up with the pace of innovation and continuously leverage it to become more effective in fulfilling our mission. We master it to the degree that we can effectively leverage it, not to distinguish ourselves by it. We will now be distinguished by the model that the technology enables.

3. Engaging Our Customer. The World.

We must now heighten our focus on the engagement of those we serve, our customers. This means we must invest considerable time and resources towards communication in the form of written articles, blogs, podcasts, public appearances, and connection with the community. We must use the outlets available for communication and reaching out without conforming to the ways in which these tools for communication and engagement are currently used. This can be difficult in a “best practice, do what everyone else has done and were successful at” world of communication.

For example, we mustn’t conform to the paradigm of social media algorithms based on the number of likes. Neither should we measure the effectiveness of our communication using benchmarks set forth by the world of social media. This paradigm drives people into a level of conformity to social systems without them even being aware that they’re being driven to conform. We need to pioneer a new way to leverage modern communication tools to achieve our communication strategies. This requires a purposeful focus on the intended outcomes of our communication strategy rather than trying to search out the ways others have “succeeded” and mimic their approach. This will require we leverage current modern communication platforms but create communication paradigms that break the mold rather than follow the crowd.

4. Partner With Content Creators

We must partner with the community of content creators whose content we curate. We need their buy-in to our mission and their willingness to participate, minimally by at least providing us access and trusting us with their content. Creating this network or community extends beyond the basic issues of copyright and permission to use content. It requires the creation of ties of trust and a focus on a partnership of mutual enablement and benefit in fulfilling each other’s missions.

Given that we are the unknown party in this partnership, at least to start, this effort must be led by someone who truly understands the art of creating relationships and who will not be intimidated by the size and success of the partners we seek to collaborate with. They have to believe that our common missions of spreading the gospel can be the foundation for creating engaging and trusting relationships, despite denominational, theological, or cultural differences. An understanding of reciprocity in relationships and a mindset of grace rather than judgment will be important. But even more important is the need to believe and understand that God will create the alliances necessary to achieve our mission and not our ability to notarize ourselves. Because, actually, the mission is His, not ours.

This document outlines the leadership roles responsible for guiding the implementation of the renewed vision of Bruised Reed Ministries. Each role aligns with one of the five strategic pillars and supports the mission to make the good news of God’s Kingdom accessible to the marginalized and to accelerate their understanding through innovative and non-traditional means.

1. Leader of Ministry Model Development

Role Summary:
Leads the iterative creation, refinement, and implementation of the new ministry model designed to reach the marginalized and accelerate their spiritual growth. Listens closely for divine guidance and facilitates experiments to test and evolve the model in real-time.

Area Objective:
To develop a Spirit-led, effective model that delivers deeper and faster understanding of the Kingdom message to those traditionally overlooked.

2. Leader of Knowledge Integration and Technology Enablement

Role Summary:
Oversees the integration of teachings (especially video), biblical scholarship, and emerging technologies to support and scale the ministry model. Maintains agility in leveraging AI and tech tools as flexible vessels rather than fixed assets.

Area Objective:
To align resources—human, written, and technological—into a dynamic framework that supports the rapid dissemination and comprehension of Kingdom truths.

3. Director of Communication and Engagement

Role Summary:
Designs and leads innovative strategies for engaging the target audience through blogs, podcasts, public content, and community connections—while resisting conformity to mainstream metrics or methods. Ensures all communication aligns with divine instruction rather than societal trends.

Area Objective:
To pioneer new methods of gospel-centered communication that engage hearts, defy worldly metrics, and reflect the authenticity of God’s message.

4. Leader of Strategic Alliances and Content Partnerships

Role Summary:
Builds and nurtures trust-based relationships with content creators and ministries aligned with the vision. Advocates for mutual benefit, theological respect, and Kingdom collaboration across diverse backgrounds.

Area Objective:
To foster a network of trusted partners who contribute to and benefit from a shared mission of spreading the gospel through curated content and spiritual unity.

5. Chief Operating and Stewardship Officer (COSO)

Role Summary:
Leads the administrative, financial, legal, and operational functions of the ministry. Ensures compliance, resource stewardship, effective infrastructure, and sustainable growth in alignment with the mission. Supports all other pillars by providing the organizational backbone necessary for spiritual innovation to flourish.

Area Objective:
To provide operational excellence and faithful stewardship that undergird the mission’s sustainability, accountability, and long-term impact.